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THRON
https://www.thron.com

Profile Index

    The DAM Playbook

    This vendor does not appear in the in the DAM Playbook.

    DAM 10 Core Accreditation

    This vendor is not 10 Core accredited.

    Vendor Details

    Contact Name
    Fabiola Valentini
    Company Profile
    At THRON we believe that content is a cornerstone to link Brands to People, that is why we have created our Intelligent Digital Asset Management platform to make content intelligent, discover customer interests and -ultimately -sell more.

    Thanks to the support of Artificial Intelligence, THRON helps brands overcome the challenges of modern marketing by offering a centralized organization of all content, reducing the cost of management, creation, enrichment, approval and publishing processes of digital assets and increasing user engagement across all brand channels.

    Contact Telephone
    +39 049 5599777
    Contact Email
    marketing@thron.com
    Company Website
    https://www.thron.com
    Years Trading
    17
    Company Turnover Category
    The turnover of the vendor can give an indication of their size. US Dollars is used as common currency to allow comparisons. Note that turnover is not necessarily any indicator of financial stability but as part of any procurement due diligence you are obliged to carry out by your organisation, any vendors who have not agreed to show their turnover here might be required to do so if subsequently appointed.
    • $2m - $5m
    Company Turnover
    This is the actual turnover of the vendor in US Dollars.
    4750000
    Percentage of Revenue From DAM Software
    A vendor might have a large turnover and many employees, but their DAM software division is a very small element of what they offer. If a large proportion of their revenue comes from DAM solutions (licenses, support, hosting, consulting etc) then this may mean they are more specialised, but also there are risks to their overall financial stability if there is a downturn in the DAM software market.
    99.3
    Number of Full-Time Employees
    Along with turnover, the number of full-time employees gives an indication of the size of the vendor. Note that although a firm might have many employees, not all of them might be dedicated to developing DAM solutions, so this cannot be relied on in isolation.
    60
    Office Locations
    • Via Dei Contarini, 5/A 35016 Piazzola sul Brenta (PD) Italy
    • Via Turati, 40 20121, Milano (MI) Italy
    • 25, Pinner Park Gardens Harrow HA2 6LQ UK
    • 308 Wusong Road, Room 1701 Shanghai 200080 CHINA
    Product Name
    THRON
    Latest Version Number
    6.3
    Date Of Last Release
    20/09/2018
    Documentation URL
    https://help.thron.com/hc/en-us/articles/360003980513-What-s-new-in-THRON-6-2
    Online trial link
    https://www.thron.com/en/trial
    Company LinkedIn URL
    https://www.linkedin.com/company/thron/
    Company Facebook URL
    https://www.facebook.com/THRON.Intelligent.DAM/
    Clients & Customers
    • Valentino
    • Lastminute.com
    • Maserati
    • Uefa
    • MSC
    • Dainese
    • Barilla
    • Furla
    • Whirpool
    • Eataly
    Partner Network
    If the vendor operates through a sales channel they may use intermediaries who have regional focus or additional specialisms in a given vertical market.
    • Yes
    Partner Network Notes
    - Strategic advisor & Digital Agency
    - System integrator
    - Indipendent Software vendor

    Licensing

    Licensing Model
    This refers to the type of licence the DAM system software is supplied under. Proprietary means that the developer restricts access to the source code (the instructions used to generate the software). Open source means that the developer provides full access to the code so you can modify it yourself. Split model is hybrid and means they may offer both options with some restrictions removed (or added) depending on the model chosen. If split is selected, it is advisable to verify the differences with the vendor.
    • Proprietary
    Use of Open Source Components
    Many DAM systems use freely available open source components to deliver key functionality. The products themselves may not be open source, however. This question will help to identify to what extent they are open source.
    • No open source components used

    Hosting

    Software Delivery Methods
    • Cloud/SaaS

    Technology

    Client
    Client refers to the type of hardware or software device that can be used to access or control the DAM system.
    • Web client
    • Desktop client
    • iOS mobile app
    • Android mobile app
    Server Operating Systems supported
    This only applies for installed or hybrid DAM systems and refers to what types of OS they can be run on. This question is less relevant for DAM systems where a third party will be hosting it for you.
    • Not applicable
    Web Server
    The type of web server software that the DAM system can operate with. Not all DAM systems use a web server and for pure SaaS products the question is irrelevant. If you either want SaaS or non-web DAM systems, do not choose an option.
    • Other
    Software Development Technologies Used
    This means the programming language or development technology used to implement the DAM system. This question is more important for open source software or if you have IT policy restrictions that require you to use (or not use) some technologies. It may not be relevant if you require a hosted DAM and never intend to host the system in-house.
    • Java/J2EE
    • Node.js
    Server Technology Notes
    Scala is being used as a development language.

    Search Technologies
    This refers to third party search components that the vendor uses to provide the text search features (and sometimes other related search functions).
    • ElasticSearch
    • NoSQL
    Service Oriented Architecture
    Service Oriented Architecture (SOA) means the vendor's product uses a modular architecture where each core DAM function is delivered as a service which can be separated out independently from other functions. It is important for large-scale Digital Asset Management implementations or more complex integration requirements.
    • Yes
    Service Oriented Architecture Definition
    Some vendors have widely differing opinions of what Service Oriented Architecture means. Their response to this question allows you to understand if their definition concurs with your own. If you are not contemplating a large scale DAM implementation or one with many complex integration requirements, SOA may not be relevant to your needs.
    In an SOA the software system is divided in conceptually or logically coherent units (the services) that communicate through web services calls, RPCs or messages in a queue.

    Unique SOA Services
    If the vendor uses a Service Oriented Architecture, they should be able to identify a number of unique services that are isolated from each other. Note there is overlap between with question and the one about scalable asset processing. Some vendors do not have an SOA but do offer large scale asset processing capabilities.
    • Storage
    • Asset Media Processing
    • Metadata
    • Metadata Extraction
    • User Management
    • User Authentication
    • Permissions (Access Control)
    • Workflow
    Service Oriented Architecture Notes
    All the core THRON functions are based on a Service Oriented Architecture and mainly use Rest Webservices to communicate (a small part communicate via messages through the Akka actor system). A migration to microservices is in progress.

    Microservices
    Microservices are similar in nature to Service Oriented Architecture (SOA) with the key difference being that they can be deployed entirely independently of the platform that uses them. Microservices are usually prevalent in Digital Asset Supply Chain projects.
    • Yes
    Microservices Definition
    As with Service Oriented Architecture (SOA) some vendors have different opinions of what microservices are. Their response to this question allows you to understand if their definition concurs with your own. If you are not contemplating a Digital Asset Supply Chain project, large scale DAM implementation or one with many complex integration requirements, microservices may not be relevant to your needs.
    In a microservice architecture the software system is not divided in logical services, but on technological basis. The main advantages of a microservice architecture are agility in both development, deployment and team organization, as well as optimization of resources.

    Unique Microservices
    If the vendor uses microservices, they should be able to identify a number of unique services that are isolated from each other. Note there is overlap between with question and the one about scalable asset processing. Some vendors do not have microservices but do offer large scale asset processing capabilities via an alternative method.
    • Other
    Other Microservices
    CTA management, Website scraping functions, Analytics, Content Recommendation, Real-time image editing.

    Microservices Notes
    2017 and later features implement a microservice architecture. Older features are being migrated over time.

    Search

    Search Features
    This describes the search strategies that can be used to find assets. If you do not understand any of them, leave the options de-selected. Most DAM systems should support at least keyword search at a minimum.
    • Keyword
    • Auto-suggest
    • Folders
    • Filters
    Index/Search Text Content Of Documents
    Some DAM systems can search the text content of document assets and that might be important for your DAM solution.
    • No

    Metadata

    Embedded metadata support (reading)
    Embedded metadata refers to information stored within asset files which can be searched from the DAM system. There are different standards for this type of metadata. Some image cataloguing software like Adobe Lightroom will write this data to asset files and a device like a camera may capture details also such as GPRS coordinates where an photo was shot. XMP metadata is often used with other types of files such as InDesign or PDF. If you are unsure whether this applied to you, do not check any options.
    • IPTC
    • IPTC Core
    • XMP
    • EXIF
    Embedded metadata support (writing)
    See the reading question above for more details on what embedded metadata is. This question refers to whether embedded metadata can be written back to files if edited within the DAM system.
    • IPTC
    • IPTC Core
    • XMP
    • EXIF
    Controlled Vocabularies
    Controlled Vocabularies are predefined lists of search terms. They can be realised in many different ways but the common factor is the user picks from a restricted selection rather than enters a keyword. Most DAM systems will usually support both controlled vocabularies and keywords.
    • Yes
    User Defined Metadata Fields
    The ability to configure metadata your own metadata fields is important for DAM systems so you can assign a dedicated field for certain items of information rather than using a generic classification method or one of the vendor's own standard fields.
    • Yes
    Cataloguing Interface Options
    When cataloguing assets with custom fields, some metadata will be controlled selections, others will be free text. There are further choices like date fields, file attachments etc.
    • Text field
    • Text area (narrative)
    • Radio
    • Drop down menu
    • Combo-box (multi-item selection)
    • Checkbox
    • Date
    • File attachment
    • Numbers
    • Other
    Cataloguing Interface Notes
    Verify how the vendor has implemented a given cataloguing interface control. It is preferable if they can demonstrate with examples of how they have implemented interface options for cataloguing and metadata entry.
    Assets can be easily catalogued by custom metadata, which are typed as described on previous section

    Business Intelligence & Reporting

    Asset Usage Records
    To enable reports to be generated, DAM solutions must retain records of asset usage, including searching, download and editing of records. The reporting should include the user who carried out the activity and the date/time it occurred.
    • Yes
    Audit Trail
    A detailed audit trail that logs every user action in a central record is useful to gain insight into user behaviour. Comprehensive audit trails allow DAM system users to produce reports that address their unique needs.
    • Yes
    Built-In Reports
    A range of built-in reports that you can quickly generate is useful to answer common questions such as the "what is our most popular asset?".
    • Most popular assets by download
    • Most active users by uploads
    • Most active users by downloads
    • Average number of search results returned over a given period
    • Asset search to download ratio
    • Download activity over a given period
    • Login activity over a given period
    • Popular search terms
    Reporting Notes
    Views by contact interest
    Views by contact identity

    Reporting data can be filtered by time interval Multiple data can be aggregated in order to perform punctual extractions Graphs can be analyzed using drill-down to deepen extraction Data can be exported to csv file

    Asset Processing

    Dedicated/Scalable Proxy or Derivative Asset Generation
    Nearly all DAM systems will generate thumbnails and previews of media, including more dynamic types like video or audio. Some products use a separate server to do this which usually makes them more suitable for large scale asset ingestion and processing.
    • Yes
    Dedicated/Scalable Proxy or Derivative Asset Generation Notes
    Real-time image generation with AI-driven subject aware crop.

    Multi-Page Document Asset Previews
    If you deal with document oriented assets, having a solution which can generate multi-page previews (and also zoom in on them) can save the hassle of downloading a file only to discover it is not the one you need. For assets with very similar content, this can be a useful feature.
    • Yes

    Asset Manipulation

    Image Manipulation
    Many DAM systems allow users to manipulate images by resizing, cropping etc. Choose any features which are important to your users.
    • Image re-sizing
    • Image cropping
    • Format conversion
    Image Manipulation Notes
    No copies are made for the images, the asset is manipulated in real-time

    Video Manipulation
    Some DAM systems may allow video assets to be converted or modified. If that is a potential requirement for you, specify those features which are likely to be needed. EDL = Edit Decision List and refers to providing in/out points when editing video footage.
    • Format conversion
    Video Manipulation Notes
    Multiple bitrates and qualities are automatically created by THRON

    Animated GIF support

    All video/animation are automatically enabled both for streaming and download

    Data Import/Export

    Importing Metadata
    Importing metadata is an important feature if you have either legacy assets or metadata is generated using some other tools (for example a spreadsheet). Not all systems offer this, but usually if the feature is not available, the vendor will be able to carry out batch importing for you via professional services (note: this will usually incur a cost, unlike a built-in capability).
    • Yes
    Metadata Import Formats
    This question only applies if the vendor has features to import metadata. There are common formats like CSV, XML and Excel which DAM solutions may support. If this is a requirement you are likely to make frequent use of, it is essential to verify whether the product supports the formats you typically work with.
    • CSV (or any delimited file)
    • XML
    Exporting Metadata
    As well as importing metadata, sometimes it is important to be able to export sections of it to conduct further analysis in third party applications. Not all products support this, but usually it will be possible to request the vendor provides an export via professional services (although a fee may be charged).
    • Yes
    Metadata Export Formats
    This question only applies if the vendor has features to export metadata. There are common formats like CSV, XML and Excel which DAM solutions may support. If this is a requirement you are likely to make frequent use of, it is essential to verify whether the product supports the formats you typically work with.
    • CSV (or other delimited file)
    • XML

    Integration

    API
    API means Application Programming Interface and allows third party software to control a DAM system. If you intend to integrate your DAM with another existing solution then you need to choose the API protocol that is compatible with that.
    • REST
    API Notes
    THRON is API-first, so any feature is available as API for integrations

    Hooks
    Hooks are related to APIs but are initiated by the application rather than by an external application making the request. Hooks allow other actions to be initiated based on events, for example if a user downloads an asset, an action can be commenced to notify another application that this has taken place (along with the ID number of the asset, date/time etc).
    • Yes
    Hooks Targets Supported
    In most DAM applications that support them, hooks are initiated as web requests, so the system will call a given external URL and provide some parameters. Some solutions also support initiating scripts or applications which can run on the server where the system is hosted.
    • Other
    Hooks Definition
    If the vendor claims support for hooks, check how they define them and see if their interpretation concurs with your own. A reasonably detailed explanation along with citations/links should be given here.
    THRON api support both push/pull methods to link your code to events.

    Storage Integration
    Many DAM solutions will now allow assets to be stored on the server of Cloud storage providers. This allows asset files to be distributed and/or integrated with other solutions. Some third party services use generic protocols like FTP, others are proprietary.
    • Amazon S3
    • Amazon Glacier

    Scripting & Plug-Ins

    Scripting Capabilities
    Some advanced DAM solutions have a scripting capability that allows users or third parties to add functionality which the vendor did not originally envisage. Usually programming skills will be required to use this, but some tools have visual interfaces also.
    • No
    Plug-In Support
    In addition to scripting (or sometimes instead of), some DAM solutions will have a plug-in architecture that allows third party developers to extend the core platform.
    • Yes
    Plug-In Capability Notes
    THRON includes a plugin catalog (marketplace) where certified partners can provide integrations and applications based on THRON API.

    Authentication

    Authentication Support
    If you need to integrate with an existing corporate authentication service then this option will be important for you.
    • Active Directory
    • SAML
    Authentication Notes
    SAML2 and Active Directory connectors are available as free plugins.

    Multi-Lingual Options

    Multilingual Application Interface Support
    The interface means the controls to use the DAM system. This is different from the metadata support which is usually entered by end users when cataloguing assets.
    • English
    • Italian
    Multilingual Metadata Support
    See previous question. Most DAM systems with multi-lingual support will provide it for metadata.
    • Yes
    Multilingual Support Notes
    Recognized languages for tags extraction: English, Chinese, Dutch, French, German, Italian, Polish, Portuguese, Russian, Spanish, Swedish

    Version Control

    File versioning
    File versioning refers to the digital media associated with an asset record. This is usually the minimum requirement for a DAM system to claim support for versioning assets. See also responses to the related question about metadata versioning below.
    • Yes
    Metadata versioning
    Metadata versioning is separate from the files associated with assets. Many DAM solutions will track updated digital assets but only retain a single current version of the metadata. Since metadata is likely to be edited many more times than assets get replaced, this can be an important point to check.
    • No
    Independent Metadata And File Versioning
    This questions assesses whether the solution allows versions of either the file or metadata to be reverted independently or if both are linked to a single shared version instance.
    • No
    Version Control Notes
    Each version can be enriched with author notes.

    Product Screenshots

    • Here's how THRON Dashboard is organized: (1) The folders area, where you can find your own inbox with all your content, and the public folders, where you can share content with your co-workers. (2) The content area, where you can see the list of content in the selected folder. (3) The Collaboration Center, where you will receive all the notifications and where you can create/participate to chats with your co-workers.
    • The main menu to control and access all the functional areas: (1) Create new content or install the most popular extensions; (2) Switch between the content area and the Intelligence section; (3) Access any of the active applications and extensions; (4) Retrieve content using keywords or tags with autocompletion; (5) Access additional Platform areas
    • This is the Content Analytics screen, here you can extract views-related data by using available filters. Results can be viewed and deepened (through drill-down): (1) Content visits based on the TOPIC / PERSONAS class tags associated with the contacts; (2) a pie chart to distinguish the visits according to the type of contact; (3) a pie chart that divides the visits according to the operating system used.


    Profile Last Updated: 01/10/2018
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      All profile information has been provided by the vendors themselves and they are responsible for both its accuracy and validity.