Vendor Details
Contact Name
Kevin DetwillerCompany Profile
We help businesses manage their communicationsacross all media channels.
What we provide:
A single platform that manages communicationsacross all forms of media (TV, Radio, Newspaper, Banner Ads, In-Store,Outdoor, Online search, Mobile, etc.)
Ensuring all communications, advertising andmarketing are:
– On-brand
– On-message
– Locally relevant
– Legally compliant
– Measured & optimized
Agency Use:
– Higher Volume (better targeting)
– Lower Production Costs
Corporation Use:
– Lower costs (70%+ savings)
– Reduced Time (95%+ savings)
– Reduction in risk through brand and regulatory compliance
– Increased Consistency
– Better Targeting
Contact Telephone
845-915-4610Contact Email
kdetwiller@livetechnology.comCompany Website
http://www.livetechnology.com/Years Trading
20Company Turnover Category
The turnover of the vendor can give an indication of their size. US Dollars is used as common currency to allow comparisons. Note that turnover is not necessarily any indicator of financial stability but as part of any procurement due diligence you are obliged to carry out by your organisation, any vendors who have not agreed to show their turnover here might be required to do so if subsequently appointed.
Percentage of Revenue From DAM Software
A vendor might have a large turnover and many employees, but their DAM software division is a very small element of what they offer. If a large proportion of their revenue comes from DAM solutions (licenses, support, hosting, consulting etc) then this may mean they are more specialised, but also there are risks to their overall financial stability if there is a downturn in the DAM software market.
60Number of Full-Time Employees
Along with turnover, the number of full-time employees gives an indication of the size of the vendor. Note that although a firm might have many employees, not all of them might be dedicated to developing DAM solutions, so this cannot be relied on in isolation.
39Office Locations
Product Name
LivePlatformLatest Version Number
118.09.27.0Date Of Last Release
27/09/2018Company LinkedIn URL
https://www.linkedin.com/company/livetechnology/about/Company Facebook URL
https://www.facebook.com/LivePlatform.nyc/Clients & Customers
Partner Network
If the vendor operates through a sales channel they may use intermediaries who have regional focus or additional specialisms in a given vertical market.
Licensing
Licensing Model
This refers to the type of licence the DAM system software is supplied under. Proprietary means that the developer restricts access to the source code (the instructions used to generate the software). Open source means that the developer provides full access to the code so you can modify it yourself. Split model is hybrid and means they may offer both options with some restrictions removed (or added) depending on the model chosen. If split is selected, it is advisable to verify the differences with the vendor.
Use of Open Source Components
Many DAM systems use freely available open source components to deliver key functionality. The products themselves may not be open source, however. This question will help to identify to what extent they are open source.
Hosting
Software Delivery Methods
Technology
Client
Client refers to the type of hardware or software device that can be used to access or control the DAM system.
Client Notes
A key differentiator is our DAM Connector
which adds Dropbox like functionality to your DAM.
Server Operating Systems supported
This only applies for installed or hybrid DAM systems and refers to what types of OS they can be run on. This question is less relevant for DAM systems where a third party will be hosting it for you.
Service Oriented Architecture
Service Oriented Architecture (SOA) means the vendor's product uses a modular architecture where each core DAM function is delivered as a service which can be separated out independently from other functions. It is important for large-scale Digital Asset Management implementations or more complex integration requirements.
Service Oriented Architecture Definition
Some vendors have widely differing opinions of what Service Oriented Architecture means. Their response to this question allows you to understand if their definition concurs with your own. If you are not contemplating a large scale DAM implementation or one with many complex integration requirements, SOA may not be relevant to your needs.
We have designed to have the ability to provide part of our functionality for external parties and client systems - mainly via API's. Our systems also interact and integrate using internal SOA models and work as one distributed system.
Unique SOA Services
If the vendor uses a Service Oriented Architecture, they should be able to identify a number of unique services that are isolated from each other. Note there is overlap between with question and the one about scalable asset processing. Some vendors do not have an SOA but do offer large scale asset processing capabilities.
SOA Other Services
Service Oriented Architecture Notes
Dynamic Assets leverage connected content from various data sources to build final creative marketing collateral for any output or channel.
Dam Connector - Dropbox like functionality for your DAM
Microservices
Microservices are similar in nature to Service Oriented Architecture (SOA) with the key difference being that they can be deployed entirely independently of the platform that uses them. Microservices are usually prevalent in Digital Asset Supply Chain projects.
Microservices Definition
As with Service Oriented Architecture (SOA) some vendors have different opinions of what microservices are. Their response to this question allows you to understand if their definition concurs with your own. If you are not contemplating a Digital Asset Supply Chain project, large scale DAM implementation or one with many complex integration requirements, microservices may not be relevant to your needs.
Add-on modules to enhance system capabilities.
Unique Microservices
If the vendor uses microservices, they should be able to identify a number of unique services that are isolated from each other. Note there is overlap between with question and the one about scalable asset processing. Some vendors do not have microservices but do offer large scale asset processing capabilities via an alternative method.
Other Microservices
AdBuilder
EmailBuilder
SAML 2.0
Analytics
Microsite bBuilder
DAM Connector
LiveMarkup
LiveLayout
LiveResource
Search
Search Features
This describes the search strategies that can be used to find assets. If you do not understand any of them, leave the options de-selected. Most DAM systems should support at least keyword search at a minimum.
Index/Search Text Content Of Documents
Some DAM systems can search the text content of document assets and that might be important for your DAM solution.
Metadata
Embedded metadata support (reading)
Embedded metadata refers to information stored within asset files which can be searched from the DAM system. There are different standards for this type of metadata. Some image cataloguing software like Adobe Lightroom will write this data to asset files and a device like a camera may capture details also such as GPRS coordinates where an photo was shot. XMP metadata is often used with other types of files such as InDesign or PDF. If you are unsure whether this applied to you, do not check any options.
Embedded metadata support (writing)
See the reading question above for more details on what embedded metadata is. This question refers to whether embedded metadata can be written back to files if edited within the DAM system.
Embedded metadata support notes
Help Text Support
Controlled Vocabularies
Controlled Vocabularies are predefined lists of search terms. They can be realised in many different ways but the common factor is the user picks from a restricted selection rather than enters a keyword. Most DAM systems will usually support both controlled vocabularies and keywords.
Controlled Vocabulary Notes
Our Taxonomy system is the most flexible and easy to use system. Some of the configurable fields available, but not limited to are:
Job Type
Language
Created by
File Extension
Target Segmentation
Priority
Asset Type
File Type
Supporting Image
Exclusivity
Shot Type
Preview Transparency Underlay
Component Background
Shadowing
Product Description
Color
Marketing Item Type
Gender Selection
Etc.
User Defined Metadata Fields
The ability to configure metadata your own metadata fields is important for DAM systems so you can assign a dedicated field for certain items of information rather than using a generic classification method or one of the vendor's own standard fields.
Cataloguing Interface Options
When cataloguing assets with custom fields, some metadata will be controlled selections, others will be free text. There are further choices like date fields, file attachments etc.
Cataloguing Interface Notes
Verify how the vendor has implemented a given cataloguing interface control. It is preferable if they can demonstrate with examples of how they have implemented interface options for cataloguing and metadata entry.
Image Variations
Image History
File History
Audit Trails
Auto Orientation
Auto Versioning
Auto Print Optimized
Auto Digital Optimized
Business Intelligence & Reporting
Asset Usage Records
To enable reports to be generated, DAM solutions must retain records of asset usage, including searching, download and editing of records. The reporting should include the user who carried out the activity and the date/time it occurred.
Audit Trail
A detailed audit trail that logs every user action in a central record is useful to gain insight into user behaviour. Comprehensive audit trails allow DAM system users to produce reports that address their unique needs.
Built-In Reports
A range of built-in reports that you can quickly generate is useful to answer common questions such as the "what is our most popular asset?".
Reporting Notes
Integrate with 3rd party analytics tool for ad-hoc reporting.
Asset Processing
Dedicated/Scalable Proxy or Derivative Asset Generation
Nearly all DAM systems will generate thumbnails and previews of media, including more dynamic types like video or audio. Some products use a separate server to do this which usually makes them more suitable for large scale asset ingestion and processing.
Multi-Page Document Asset Previews
If you deal with document oriented assets, having a solution which can generate multi-page previews (and also zoom in on them) can save the hassle of downloading a file only to discover it is not the one you need. For assets with very similar content, this can be a useful feature.
Asset Manipulation
Image Manipulation
Many DAM systems allow users to manipulate images by resizing, cropping etc. Choose any features which are important to your users.
Image Manipulation Notes
Dynamic Assets are digital assets that are polymorphic.
Capabilities are:
Self Generating
Situationally Aware
Data Driven
Resizeable
Connected Content
Relevant
Channel Agnostic
Video Manipulation
Some DAM systems may allow video assets to be converted or modified. If that is a potential requirement for you, specify those features which are likely to be needed. EDL = Edit Decision List and refers to providing in/out points when editing video footage.
Video Manipulation Notes
Dynamic Assets - Build full digital and TV short and long form videos with all affects typically found in tools like Final Cut Pro.
Data Import/Export
Importing Metadata
Importing metadata is an important feature if you have either legacy assets or metadata is generated using some other tools (for example a spreadsheet). Not all systems offer this, but usually if the feature is not available, the vendor will be able to carry out batch importing for you via professional services (note: this will usually incur a cost, unlike a built-in capability).
Metadata Import Formats
This question only applies if the vendor has features to import metadata. There are common formats like CSV, XML and Excel which DAM solutions may support. If this is a requirement you are likely to make frequent use of, it is essential to verify whether the product supports the formats you typically work with.
Exporting Metadata
As well as importing metadata, sometimes it is important to be able to export sections of it to conduct further analysis in third party applications. Not all products support this, but usually it will be possible to request the vendor provides an export via professional services (although a fee may be charged).
Metadata Export Formats
This question only applies if the vendor has features to export metadata. There are common formats like CSV, XML and Excel which DAM solutions may support. If this is a requirement you are likely to make frequent use of, it is essential to verify whether the product supports the formats you typically work with.
Integration
API
API means Application Programming Interface and allows third party software to control a DAM system. If you intend to integrate your DAM with another existing solution then you need to choose the API protocol that is compatible with that.
Hooks
Hooks are related to APIs but are initiated by the application rather than by an external application making the request. Hooks allow other actions to be initiated based on events, for example if a user downloads an asset, an action can be commenced to notify another application that this has taken place (along with the ID number of the asset, date/time etc).
Hooks Targets Supported
In most DAM applications that support them, hooks are initiated as web requests, so the system will call a given external URL and provide some parameters. Some solutions also support initiating scripts or applications which can run on the server where the system is hosted.
Hooks Definition
If the vendor claims support for hooks, check how they define them and see if their interpretation concurs with your own. A reasonably detailed explanation along with citations/links should be given here.
Triggers can be setup to perform on conditions. Thus can trigger the running of an "action" (which is a set of scripts), an API call, or an HTTP request/post.
Storage Integration
Many DAM solutions will now allow assets to be stored on the server of Cloud storage providers. This allows asset files to be distributed and/or integrated with other solutions. Some third party services use generic protocols like FTP, others are proprietary.
Storage Integration Notes
DAM Connector - Provides all the advantages of a Dropbox, but also adds more advanced, and crucial features, like tier 3 distribution, extended workflows on r-click.
Scripting & Plug-Ins
Scripting Capabilities
Some advanced DAM solutions have a scripting capability that allows users or third parties to add functionality which the vendor did not originally envisage. Usually programming skills will be required to use this, but some tools have visual interfaces also.
Plug-In Support
In addition to scripting (or sometimes instead of), some DAM solutions will have a plug-in architecture that allows third party developers to extend the core platform.
Authentication
Authentication Support
If you need to integrate with an existing corporate authentication service then this option will be important for you.
Authentication Notes
SAML 2.0
Multi-Lingual Options
Multilingual Application Interface Support
The interface means the controls to use the DAM system. This is different from the metadata support which is usually entered by end users when cataloguing assets.
Multilingual Metadata Support
See previous question. Most DAM systems with multi-lingual support will provide it for metadata.
Multilingual Support Notes
We can support any language.
Version Control
File versioning
File versioning refers to the digital media associated with an asset record. This is usually the minimum requirement for a DAM system to claim support for versioning assets. See also responses to the related question about metadata versioning below.
Metadata versioning
Metadata versioning is separate from the files associated with assets. Many DAM solutions will track updated digital assets but only retain a single current version of the metadata. Since metadata is likely to be edited many more times than assets get replaced, this can be an important point to check.
Independent Metadata And File Versioning
This questions assesses whether the solution allows versions of either the file or metadata to be reverted independently or if both are linked to a single shared version instance.
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