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Vendor Details

Contact Name
Michael Kraeftner
Company Profile

celum is the leading software vendor for product and brand identity solutions. celum products automate and accelerate communications-, marketing- and sales processes, reducing costs and helping clients achieve greater flexibility in day-to-day operations. Over 750,000 users, from more than 700 organizations in 30+ countries, rely on celum software to deliver true efficiency in digital asset management.

celum?s solutions play a key role at world renowned brands as Carl Zeiss, CreditSuisse, Decathlon/Oxylane, Hochtief, Linde Group, L?Oreal, MagnaSteyr, Migros, Silhouette, Specialized, Sanofi Aventis, Toyota Universal Music, University of St. Gallen, US Army, voestalpine, Volkswagen, and around 650 other leading organizations in 32 countries. The products range from Software as a Service (SaaS), offering damcloud.com for small user groups, to large, enterprise-wide deployments with up to 25,000 users simultaneously using, editing, reviewing, and sharing rich content.

Headquartered in Linz, Austria, celum group has almost 90 employees with offices in Vienna, Munich, Paris,?Kosice, Chicago, IL.

celum is comprised of celum GmbH, celum France SARL, celum America Inc., and celum Deutschland GmbH. Local offices and strong regional partnerships have made the Austrian software vendor the most influential international player in the Enterprise DAM market. celum is a privately held, independent corporation, built on a solid financial and structural foundation. To us, sustainability isn?t just a word.

Contact Telephone
+43 732 716529
Contact Email
Company Website
Years Trading
Office Locations
  • Chicago, IL
  • Linz, Austria
  • Wien, Austria
  • Munich, Germany
  • Paris, France
  • Product Name
    celum IMAGINE, celum SYNERGY
    Latest Version Number
    2013.5 and 5.5
    Date Of Last Release
    Documentation URL
    Online trial link
    Company LinkedIn URL
    Clients & Customers
  • 3M
  • Specialized Bicycles
  • US Army
  • Volkswagen
  • Bosch and Siemens Home Appliances
  • Sanofi Aventis
  • Toyota
  • University of Cambridge
  • Decathlon
  • Groupe Casino
  • L'Oreal
  • Dior
  • Cartier
  • York
  • Sega
  • Linde
  • Terex
  • Thomas Cook
  • Universal Music
  • Silhouette Eyewear
  • Swarovski
  • Partner Network
    If the vendor operates through a sales channel they may use intermediaries who have regional focus or additional specialisms in a given vertical market.
  • Yes
  • Licensing

    Licensing Model
    This refers to the type of licence the DAM system software is supplied under. Proprietary means that the developer restricts access to the source code (the instructions used to generate the software). Open source means that the developer provides full access to the code so you can modify it yourself. Split model is hybrid and means they may offer both options with some restrictions removed (or added) depending on the model chosen. If split is selected, it is advisable to verify the differences with the vendor.
  • Proprietary
  • Hosting

    Software Delivery Methods
  • Installed (On-Premise)
  • Cloud/SaaS
  • Hybrid
  • Technology

    Client refers to the type of hardware or software device that can be used to access or control the DAM system.
  • Web client
  • iOS mobile app
  • Server Operating Systems supported
    This only applies for installed or hybrid DAM systems and refers to what types of OS they can be run on. This question is less relevant for DAM systems where a third party will be hosting it for you.
  • Windows
  • Linux
  • Mac OSX
  • Solaris
  • Web Server
    The type of web server software that the DAM system can operate with. Not all DAM systems use a web server and for pure SaaS products the question is irrelevant. If you either want SaaS or non-web DAM systems, do not choose an option.
  • Apache
  • Tomcat
  • Software Development Technologies Used
    This means the programming language or development technology used to implement the DAM system. This question is more important for open source software or if you have IT policy restrictions that require you to use (or not use) some technologies. It may not be relevant if you require a hosted DAM and never intend to host the system in-house.
  • Java/J2EE
  • Database Technology
    The Database that the DAM system uses. All DAM systems require some kind of storage for asset metadata and they are usually based on an existing technology - but that may not always be a conventional database. If the DAM will be hosted by someone else (e.g. SaaS/Cloud) this question may not be relevant.
  • JDBC
  • SQL Server
  • Oracle
  • Search Technologies
    This refers to third party search components that the vendor uses to provide the text search features (and sometimes other related search functions).
  • Lucene
  • Solr
  • Custom (developed in-house)
  • Search

    Search Features
    This describes the search strategies that can be used to find assets. If you do not understand any of them, leave the options de-selected. Most DAM systems should support at least keyword search at a minimum.
  • Keyword
  • Folders
  • Filters
  • Faceted Search
  • Linked Asset Search
  • Other
  • Index/Search Text Content Of Documents
    Some DAM systems can search the text content of document assets and that might be important for your DAM solution.
  • Yes
  • Metadata

    Embedded metadata support (reading)
    Embedded metadata refers to information stored within asset files which can be searched from the DAM system. There are different standards for this type of metadata. Some image cataloguing software like Adobe Lightroom will write this data to asset files and a device like a camera may capture details also such as GPRS coordinates where an photo was shot. XMP metadata is often used with other types of files such as InDesign or PDF. If you are unsure whether this applied to you, do not check any options.
  • IPTC
  • IPTC Core
  • XMP
  • EXIF
  • Dublin Core
  • Other
  • Embedded metadata support (writing)
    See the reading question above for more details on what embedded metadata is. This question refers to whether embedded metadata can be written back to files if edited within the DAM system.
  • IPTC
  • IPTC Core
  • XMP
  • EXIF
  • Dublin Core
  • Other
  • Controlled Vocabularies
    Controlled Vocabularies are predefined lists of search terms. They can be realised in many different ways but the common factor is the user picks from a restricted selection rather than enters a keyword. Most DAM systems will usually support both controlled vocabularies and keywords.
  • Yes
  • Asset Processing

    Dedicated/Scalable Proxy or Derivative Asset Generation
    Nearly all DAM systems will generate thumbnails and previews of media, including more dynamic types like video or audio. Some products use a separate server to do this which usually makes them more suitable for large scale asset ingestion and processing.
  • Yes
  • Asset Manipulation

    Image Manipulation
    Many DAM systems allow users to manipulate images by resizing, cropping etc. Choose any features which are important to your users.
  • Image re-sizing
  • Image cropping
  • Format conversion
  • Flip images
  • Rotate image
  • Change colorspace
  • Effects & filters
  • Batch manipulate groups of assets
  • Other (please specify in notes below)
  • Video Manipulation
    Some DAM systems may allow video assets to be converted or modified. If that is a potential requirement for you, specify those features which are likely to be needed. EDL = Edit Decision List and refers to providing in/out points when editing video footage.
  • Format conversion
  • EDLs and editing features
  • Batch operations on multiple video assets
  • Integration

    API means Application Programming Interface and allows third party software to control a DAM system. If you intend to integrate your DAM with another existing solution then you need to choose the API protocol that is compatible with that.
  • REST
  • SOAP
  • Authentication

    Authentication Support
    If you need to integrate with an existing corporate authentication service then this option will be important for you.
  • Active Directory
  • LDAP
  • SAML
  • Other
  • Multi-Lingual Options

    Multilingual Application Interface Support
    The interface means the controls to use the DAM system. This is different from the metadata support which is usually entered by end users when cataloguing assets.
  • English
  • French
  • Spanish
  • Italian
  • German
  • Multilingual Metadata Support
    See previous question. Most DAM systems with multi-lingual support will provide it for metadata.
  • Yes
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