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OpenText

Profile Index

    The DAM Playbook

    This vendor appears in the in the DAM Playbook.

    DAM 10 Core Accreditation

    This vendor is 10 Core accredited.

    Vendor Details

    Contact Name
    John Price
    Company Profile

    OpenText is a global, publicly traded Canadian software company with more than 8200 employees in 140 offices around the world. Our software and technology help large and small enterprises manage and secure their unstructured digital data and rich media. Our broad portfolio of solutions, including DAM, is deployed both on premises and in the cloud.


    OpenText began in the late '80s as a University of Waterloo research project to digitize all 60 million words of the Oxford Dictionary, and make them searchable (thus, the meaning behind "OpenText"). During that process the Internet's first search engine technology was created. OpenText incorporated in 1991 and the new search engine technology it invented was soon adopted by Yahoo!, one of its first customers. In 2004, OpenText acquired Artesia one of the original pioneers in Digital Asset Management.


    If you look closely, every organization is a media company, with images, videos, marketing collateral, training materials, presentations, etc., all used to communicate inside and outside the firewall. OpenText shows you how to simplify, transform and accelerate your rich media throughout your enterprise.


    OpenText Media Management has more than 20 years experience in DAM. We help you manage all your video, images, and rich media for the entire enterprise in one place. Media Management features a completely redesigned user experience that puts the digital content you want at your fingertips. Whether your typing or swiping, our simple yet powerful user interface makes your job easier. In Media Management the HTML5 interface and responsive design reduces complexity and unnecessary clutter to find what you need, share, collaborate, and use your digital assets.


    Digital Asset Management is a core technology and a critical infrastructure component for the digital supply chain. From creation to consumption, OpenText Media Management provides a "single source of truth" and consolidated asset repository for marketing, branding, commerce, video and global distribution. It's an integral part of an ecosystem with interconnected and interdependent contributors and production environments (such as agencies, photo, video,audio, graphics, layout) provisioning digital media content for the omni-channel / cross-channel digital supply chain, digital operations, marketing and brand management. Whether your business focus is consumers in B2C; a B2B partner network, or a combination of suppliers, distributors and customers, in today’s multichannel world it's all about getting the right content and rich experiences to users on the platforms and devices they choose.


    Media Management has engineered a platform allowing customers to respond to ever-growing demands for media rich content. By connecting people, processes, and content with APIs and other tools, plus a sophisticated yet simple HTML5 UI, Media Management supports enterprise-wide ecosystems. What this means for our customers is faster integrations with enterprise applications - such as web content management, ecommerce, customer communication, CRM, MRM, PIM / PCM - and easier customizations for the way your users expect to work.


    As a leading enterprise Digital Asset Management solution, Media Management has workflow-driven, multichannel capabilities for producing, publishing, and distributing digital media and content through a secure, scalable platform. OpenText provides the core enterprise infrastructure, key platform components and capabilities supporting the DAM ecosystem with the efficiencies of "create-once, use-many" to repurpose, re-express, reuse, and re-create your rich media assets.


    Our customers have measurable gains in cost savings and increased productivity from automated, collaborative processes and a centralized, searchable repository. Focusing on our core competency in DAM and a scalable platform to interconnect and integrate with other components in complex enterprise ecosystems is a major OpenText differentiator.


    Contact Telephone
    800-499-6544
    Contact Email
    jprice@opentext.com
    Company Website
    http://www.opentext.com
    Years Trading
    20+
    Company Turnover
    This is the actual turnover of the vendor in US Dollars.
    $1.5 billion
    Office Locations
    Product Name
    OpenText Media Management
    Latest Version Number
    v10.5 SP4
    Date Of Last Release
    20/01/2015
    Documentation URL
    https://knowledge.opentext.com/knowledge/cs.dll/Open/OTMM10_5
    User group URL
    http://www.opentext.com/community
    Company RSS Feed URL
    http://www.opentext.com/community
    Company LinkedIn URL
    http://www.linkedin.com/company/opentext
    Company Facebook URL
    https://www.facebook.com/opentext
    Partner Network
    If the vendor operates through a sales channel they may use intermediaries who have regional focus or additional specialisms in a given vertical market.
    • Yes

    Licensing

    Licensing Model
    This refers to the type of licence the DAM system software is supplied under. Proprietary means that the developer restricts access to the source code (the instructions used to generate the software). Open source means that the developer provides full access to the code so you can modify it yourself. Split model is hybrid and means they may offer both options with some restrictions removed (or added) depending on the model chosen. If split is selected, it is advisable to verify the differences with the vendor.
    • Proprietary
    Use of Open Source Components
    Many DAM systems use freely available open source components to deliver key functionality. The products themselves may not be open source, however. This question will help to identify to what extent they are open source.
    • Some open source components used, but core product is not open source

    Hosting

    Software Delivery Methods
    • Installed (On-Premise)
    • Hybrid

    Technology

    Client
    Client refers to the type of hardware or software device that can be used to access or control the DAM system.
    • Web client
    • Desktop client
    Client Notes

    Server Operating Systems supported
    This only applies for installed or hybrid DAM systems and refers to what types of OS they can be run on. This question is less relevant for DAM systems where a third party will be hosting it for you.
    • Windows
    • Linux
    Web Server
    The type of web server software that the DAM system can operate with. Not all DAM systems use a web server and for pure SaaS products the question is irrelevant. If you either want SaaS or non-web DAM systems, do not choose an option.
    • Apache
    • Tomcat
    • JBOSS
    Software Development Technologies Used
    This means the programming language or development technology used to implement the DAM system. This question is more important for open source software or if you have IT policy restrictions that require you to use (or not use) some technologies. It may not be relevant if you require a hosted DAM and never intend to host the system in-house.
    • Java/J2EE
    Database Technology
    The Database that the DAM system uses. All DAM systems require some kind of storage for asset metadata and they are usually based on an existing technology - but that may not always be a conventional database. If the DAM will be hosted by someone else (e.g. SaaS/Cloud) this question may not be relevant.
    • SQL Server
    • Oracle
    Search Technologies
    This refers to third party search components that the vendor uses to provide the text search features (and sometimes other related search functions).
    • Solr
    Search Technologies Notes

    Service Oriented Architecture
    Service Oriented Architecture (SOA) means the vendor's product uses a modular architecture where each core DAM function is delivered as a service which can be separated out independently from other functions. It is important for large-scale Digital Asset Management implementations or more complex integration requirements.
    • Yes
    Unique SOA Services
    If the vendor uses a Service Oriented Architecture, they should be able to identify a number of unique services that are isolated from each other. Note there is overlap between with question and the one about scalable asset processing. Some vendors do not have an SOA but do offer large scale asset processing capabilities.
    • Metadata
    • Storage
    • Asset Media Processing
    • User Authentication
    • Workflow
    Service Oriented Architecture Notes
    Services and functionality is exposed via a comprehensive set of RESTful APIs

    Search

    Search Features
    This describes the search strategies that can be used to find assets. If you do not understand any of them, leave the options de-selected. Most DAM systems should support at least keyword search at a minimum.
    • Keyword
    • Folders
    • Filters
    • Faceted Search
    • Linked Asset Search
    Search Notes

    Index/Search Text Content Of Documents
    Some DAM systems can search the text content of document assets and that might be important for your DAM solution.
    • Yes
    Document Text Indexing Notes

    Metadata

    Embedded metadata support (reading)
    Embedded metadata refers to information stored within asset files which can be searched from the DAM system. There are different standards for this type of metadata. Some image cataloguing software like Adobe Lightroom will write this data to asset files and a device like a camera may capture details also such as GPRS coordinates where an photo was shot. XMP metadata is often used with other types of files such as InDesign or PDF. If you are unsure whether this applied to you, do not check any options.
    • IPTC
    • IPTC Core
    • XMP
    • EXIF
    Embedded metadata support (writing)
    See the reading question above for more details on what embedded metadata is. This question refers to whether embedded metadata can be written back to files if edited within the DAM system.
    • IPTC
    • IPTC Core
    • XMP
    • EXIF
    Controlled Vocabularies
    Controlled Vocabularies are predefined lists of search terms. They can be realised in many different ways but the common factor is the user picks from a restricted selection rather than enters a keyword. Most DAM systems will usually support both controlled vocabularies and keywords.
    • Yes
    User Defined Metadata Fields
    The ability to configure metadata your own metadata fields is important for DAM systems so you can assign a dedicated field for certain items of information rather than using a generic classification method or one of the vendor's own standard fields.
    Cataloguing Interface Options
    When cataloguing assets with custom fields, some metadata will be controlled selections, others will be free text. There are further choices like date fields, file attachments etc.
    • Text field
    • Text area (narrative)
    • Date
    • File attachment

    Business Intelligence & Reporting

    Asset Usage Records
    To enable reports to be generated, DAM solutions must retain records of asset usage, including searching, download and editing of records. The reporting should include the user who carried out the activity and the date/time it occurred.
    • Yes
    Audit Trail
    A detailed audit trail that logs every user action in a central record is useful to gain insight into user behaviour. Comprehensive audit trails allow DAM system users to produce reports that address their unique needs.
    • Yes
    Built-In Reports
    A range of built-in reports that you can quickly generate is useful to answer common questions such as the "what is our most popular asset?".
    • Most popular assets by download
    • Most active users by uploads
    • Most active users by downloads
    • Average number of search results returned over a given period
    • Asset search to download ratio
    • Download activity over a given period
    • Login activity over a given period
    • Popular search terms

    Asset Processing

    Dedicated/Scalable Proxy or Derivative Asset Generation
    Nearly all DAM systems will generate thumbnails and previews of media, including more dynamic types like video or audio. Some products use a separate server to do this which usually makes them more suitable for large scale asset ingestion and processing.
    • Yes
    Dedicated/Scalable Proxy or Derivative Asset Generation Notes
    If needed for scalability

    Multi-Page Document Asset Previews
    If you deal with document oriented assets, having a solution which can generate multi-page previews (and also zoom in on them) can save the hassle of downloading a file only to discover it is not the one you need. For assets with very similar content, this can be a useful feature.
    • Yes

    Asset Manipulation

    Image Manipulation
    Many DAM systems allow users to manipulate images by resizing, cropping etc. Choose any features which are important to your users.
    • Image re-sizing
    • Format conversion
    Video Manipulation
    Some DAM systems may allow video assets to be converted or modified. If that is a potential requirement for you, specify those features which are likely to be needed. EDL = Edit Decision List and refers to providing in/out points when editing video footage.
    • Format conversion
    • EDLs and editing features
    • Timeline metadata
    • Batch operations on multiple video assets
    Video Manipulation Notes
    Storyboard view in asset details. Create new child asset from parent, mark in out and generate new asset.

    Integration

    API
    API means Application Programming Interface and allows third party software to control a DAM system. If you intend to integrate your DAM with another existing solution then you need to choose the API protocol that is compatible with that.
    • REST
    • SOAP
    Storage Integration
    Many DAM solutions will now allow assets to be stored on the server of Cloud storage providers. This allows asset files to be distributed and/or integrated with other solutions. Some third party services use generic protocols like FTP, others are proprietary.
    • Amazon S3
    • Amazon Glacier
    • FTP
    • Microsoft Azure Blob
    Storage Integration Notes
    OpenText Cloud Storage.

    Scripting & Plug-Ins

    Scripting Capabilities
    Some advanced DAM solutions have a scripting capability that allows users or third parties to add functionality which the vendor did not originally envisage. Usually programming skills will be required to use this, but some tools have visual interfaces also.
    • Yes
    Plug-In Support
    In addition to scripting (or sometimes instead of), some DAM solutions will have a plug-in architecture that allows third party developers to extend the core platform.
    • Yes

    Authentication

    Authentication Support
    If you need to integrate with an existing corporate authentication service then this option will be important for you.
    • Active Directory
    • LDAP
    • SAML

    Multi-Lingual Options

    Multilingual Application Interface Support
    The interface means the controls to use the DAM system. This is different from the metadata support which is usually entered by end users when cataloguing assets.
    • English
    • Chinese (Mandarin)
    • French
    • Spanish
    • Italian
    • German
    Multilingual Metadata Support
    See previous question. Most DAM systems with multi-lingual support will provide it for metadata.
    • Yes
    Multilingual Support Notes
    Portuguese
    Japanese

    Version Control

    File versioning
    File versioning refers to the digital media associated with an asset record. This is usually the minimum requirement for a DAM system to claim support for versioning assets. See also responses to the related question about metadata versioning below.
    • Yes
    Metadata versioning
    Metadata versioning is separate from the files associated with assets. Many DAM solutions will track updated digital assets but only retain a single current version of the metadata. Since metadata is likely to be edited many more times than assets get replaced, this can be an important point to check.
    • Yes
    Independent Metadata And File Versioning
    This questions assesses whether the solution allows versions of either the file or metadata to be reverted independently or if both are linked to a single shared version instance.
    • Yes

    Product Screenshots

    • OpenText Media Management Faceted Search
    • Dashboard home page with customizable widgets for dynamic views of assets, drag and drop upload.
    • Touch-enabled for iPad
    • Navigate in Folder View to browse, select and view assets.
    • Review, approve, annotate and collaborate with Creative Review
    • Advanced search with history, saved searches and search filters.
    • Visit Upgrade Central for more info: https://knowledge.opentext.com/knowledge/cs.dll/Open/MMUpgrade

    Product Videos

    Cold Blood Video

    Proliferation of digital assets.

    Myo Video

    Omni-channel commerce and OpenText DAM

    OpenText Tech Talk

    Interview with Mike Scott, Vice President Engineering for OpenText Media Management,

    The Source Promo Video

    Promo video for PBS The Source. Media Management DAM implementation rolled out to all the PBS Stations for Marketing and promo video content.

    Profile Last Updated: 14/08/2015
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      All profile information has been provided by the vendors themselves and they are responsible for both its accuracy and validity.